Integrated DNA Technologies Commercial Marketing Manager, Strategic Business Partnerships in Coralville, Iowa
The Commercial Marketing Manager, Strategic Business Partnerships, for IDT’s global marketing organization is responsible for understanding customer needs within key IDT market segments (custom oligos, functional genomics and CRISPR, qPCR, next-generation sequencing, synthetic biology, etc.) and using that knowledge and experience to develop and execute marketing and product launch campaigns that drive awareness of IDT’s manufacturing capabilities for 3rd parties and regulated markets. The individual in this position must demonstrate seniority and significant experience with all facets of marketing to collaborate effectively with customers and internal IDT associates. This role involves managing and influencing cross-functional teams – successful candidates will have great leadership and communications skills.
Works with IDT leadership to support joint business activities and partnerships with key customers and industry groups.
Possess a strong understanding of customer needs within key IDT market segments (custom oligos, functional genomics and CRISPR, qPCR, next-generation sequencing, synthetic biology, etc.) through direct customer contact and primary and secondary research.
Works with IDT Product Marketing/Management, Product Development, and Project Management – as well as with Global Sales and Regional Marketing — to develop accurate marketing personas, effective customer segmentation strategies, insightful buyer journeys, and useful value propositions and key messages specific to key IDT market segments (custom oligos, functional genomics and CRISPR, qPCR, next-generation sequencing, synthetic biology, etc.).
Converts customer and market insight into core marketing briefs and strategic marketing plans that drive successful lead generation and product launch campaigns.
Collaborates with content writers, branding and public relations, collateral design, and search engine optimization experts to ensure that campaign tactics match market segment needs.
Works with third parties to drive product awareness and positioning.
Partners with digital marketing, marketing automation, and web development experts to ensure that marketing campaigns are executed well and in a timely fashion.
Monitors the success of marketing campaigns by using advanced digital tagging and metrics to ensure that key performance indicators are met, and campaigns demonstrate a positive return on investment.
Prepares marketing strategies alongside company executives, product management teams and other business owners, for assigned business areas.
Plans and executes product rollout plans, advertising plans, promotional campaigns, trade show participation and direct customer communication
Develops and implements targeted marketing and lead generation programs using various communication channels
Leads implementation of marketing activities with Product Managers, Creative Team, Scientific and Corporate Communications, across all media platforms
Leads creation and delivery of advertisements and other marketing materials
Analyzes and reports marketing campaign effectiveness and return on investment (ROI)
Performs competitive analysis in market segments to identify areas of differentiation and opportunities to develop marketing collateral and improve marketing effectiveness
Represents marketing department on product development core teams
Provides sales support for assigned areas
Prepares and adheres to budgets for assigned areas
Demonstrates and upholds behavior consistent with the Integrated DNA Technologies Core Values and delivers the Integrated DNA Technologies experience to customers and other business associates
Performs other duties as assigned.
- Bachelor’s degree in Life Sciences required, advance degree preferred
Minimum of three years of experience and detailed knowledge of marketing within a life sciences organization required; five years preferred
Minimum of five years of experience in commercial marketing, business development, customer management, campaign development that communicates GMP standards, and lead generation activities required.
Minimum of three years of experience with key IDT market segments (custom oligos, functional genomics/CRISPR, qPCR, next-generation sequencing, synthetic biology, etc.) or related life sciences technology and market segments required.
Extensive experience with defining marketing strategy and creating marketing campaigns and marketing plans required
SEO keyword research experience required
Preferred Professional Experience:
Product marketing experience preferred.
Experience with Kapost workflow management tool preferred.
Google Analytics experience preferred.
Genomics marketing experience and extensive genomics market knowledge (especially experience with marketing CRISPR gene editing products preferred)
Prior experience with digital marketing platforms (email, CRM, CMS, analytics) and e-commerce preferred
- Proven project management skills required
Other Job Qualifications
Ability to directly or indirectly influence and lead teams
Ability to use negotiation and influencing skills
Ability to complete work with a high level of accuracy and great attention to detail
Ability to analyze data, draw conclusions, and present findings
Ability to use various information technology systems required for successful job performance
Ability to manage multiple projects simultaneously, prioritize and work well under deadlines and time constraints
Ability to operate independently, lead cross-functional teams, manage deliverables and act with good business judgment
Ability to develop and apply creative/innovative solutions to marketing problems and initiative
Ability to communicate effectively with stakeholders from all functions
Adaptability to perform under stress when confronted with critical, unusual, or dangerous situations, or situation in which working speed and sustained attention are make-or-break aspects of the job.
Adaptability to performing a variety of duties, often changing from one task to another without loss of efficiency or composure.
Ability to maintain both a high standard of courtesy and cooperation in dealing with co-workers.
Adaptability to accepting responsibility for the direction, control or planning of an activity.
Adaptability to situations requiring the precise attainment of set limits, tolerances or standards.
Exert up to 20lbs. of force occasionally and/or up to 10 lbs. of force frequently
Constant (67%-100% of work day)
Sitting: to assume a position in which the weight is largely supported by the buttocks, usually with the body vertical and the thighs horizontal.
Talking: expressing or exchanging ideas by means of the spoken work- those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
Hearing: perceiving the nature of sounds at normal range; ability to receive detailed information through oral communication, and to make fine discriminations in sound, such as when auscultating and percussing.
Frequent (34-66% of work day)
Reaching: extending hand(s) and arm(s) in any direction.
Walking: moving about on foot to accomplish tasks.
Lifting: raising objects from a lower to a higher position or moving objects horizontally from position to position.
Using Fingers/Grasping/Feeling: writing or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling. Applying pressure to an object with the fingers or palm and perceiving attributes of objects such as size, shape, temperature or texture by touch.
Repetitive Motion: substantial movements (motion) of the wrists, hands, and/or fingers.
Climbing: stairs, stools, ramps, ladders.
Occasional (33% or less of work day)
Standing: maintaining an upright position.
Bending: bending body downward and forward by bending spine at the waist and/or bending leg; bending legs at knee to come to rest or kneel.
Pushing/Pulling: using upper extremities to press against something with steady force in order to thrust forward, downward or outward/using upper extremities to exert force in order to drag, haul or tug objects in a sustained motion.
Work requires close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
Ability to read pertinent printed material and distinguish colors.
Ability to prepare and read written documentation; use of computer.
Integrated DNA Technologies is an equal employment and affirmative action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply.
Shift/Schedule: M-F 40 Hour Week (United States of America)
External Company Name: Integrated DNA Technologies, Inc.
External Company URL: http://www.idtdna.com/site
Street: 1710 Commercial Park