Danaher Corporation Manager of Public Relations in Coralville, Iowa
Manage PR campaigns that align with market segment strategy to drive overall portfolio growth goals.
Partner with agencies and other vendors to generate content including, press releases, editorials, bylines, and interviews consistent with established messaging.
Maximize media exposure at events/trade shows, including onsite orchestration of press conferences, interviews, and social media coverage.
Develop strong industry connections with strategic advocates and influencers to collect voice of customer (VOC) information, conduct key opinion leader (KOL) interviews, and obtain customer testimonials.
Partner with marketing teams and executive leadership to identify synergies and champion complementary initiatives.
Establish and maintain effective relationships with various key IDT locations, departments, and employees.
Monitor and report on campaign metrics to maximize marketing effectiveness and drive ROI; utilize metrics to drive continuous improvement, tweaking program implementation to optimize impact.
Assemble and deliver evaluations on metrics relating to public relations activities to demonstrate the effectiveness of communications.
Bachelor’s degree required; MBA preferred
The ideal candidate will have a minimum of 5 years of PR or Journalism experience, strong writing skills, a solid understanding of life sciences media, AP writing style, and a passion for genomics.
The candidate will be able to demonstrate advanced abilities to:
write press releases and editorials with crafted input from internal and external stakeholders at an executive level
communicate highly technical science to lay audiences in a way that increases understanding and engagement
manage agency relationships to agree on scope of work and deliver results on time and within budget
build and sustain meaningful relationships with KOLs/subject matter expert (SME)s
prepare for major events, run press conferences, and handle media inquiries and interview requests
work within multiple disciplines, including social media, design, digital marketing, regulatory, executive leadership, and content development
manage multiple projects with competing deadlines, utilizing strong collaborative approaches with proven accountability for deliverables
When you join us, you’ll also be joining Danaher’s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at 202.419.7762 or firstname.lastname@example.org to request accommodation.If you’ve ever wondered what’s within you, there’s no better time to find out.
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