BLUE CROSS BLUE SHIELD OF NEBRASKA Copywriter in COUNCIL BLUFFS, Iowa

Job no: 494584Do you have strong feelings about the use (or lack thereof) of the oxford comma? Do you consider it breaking news when the AP Stylebook changes one of its rules? Do you live for sculpting the perfect headline to top off a piece of work? If so, this may be the position for you. We are looking for a detail-oriented, self-motivated, linguistically savvy individual to join our team - basically, a copywriter who can write great content in a way that blends strategic and creative thinking to develop copy that makes an impact. In this role, you'll be responsible for creating content for marketing materials, advertisements, RFPs and other sales and business-driving collateral. This is what we work on today, but each day is different and new projects are plentiful. We are a get-your-hands-dirty and celebrate each other's wins kind of a place. So, let us know if you want to join our team. We'd love to learn more about you!What you'll do:Write a broad range of creative and fresh content, using a distinct brand tone and voice that is nuanced to speak to various target audiences (multiple accents not necessary)Bring logic, strategic thinking and knowledge of business insights to the creative table when sculpting contentCollaborate with designers, brand management and other team members to develop the creative and execute projectsBe responsible for writing effective copy across traditional, digital and social media channels, as well as public relations, advertising, training and communication initiatives (i.e. digital ads, promotional pieces, landing pages, infographics, publications articles, sales and RFP support, employee brand initiatives, recruitment, company website, etc.)Align copy with brand strategy and utilize brand voice for consistency across a wide variety of audiences (i.e. group leaders, brokers, health care professionals, members, consumers, employees)Interpret creative briefs and discuss the internal client's strategic needs to attain a thorough understanding of business/marketing issues and the communication requestOrganize, prioritize and multi-task a variety of writing assignments under pressure, with an eye for consistent, error-free messagingDemonstrate knowledge of customer segments, personas and other various demographics for targeting specific audiences with relevant information in a meaningful wayContinually research and synthesize information and translate complex, clinical copy into plain, health-literate languageDevelop copy for compliant, compelling and persuasive RFPsBe responsible for the editing and proofing of materials throughout the processTo be considered for this position, you must have:Bachelor's degree in English, Journalism, Communications, Advertising/PR or related fieldFive or more years of experience in a copywriting positionA strong vocabulary with expertise in English usageA self-starter personality with enthusiastic, "heck yeah" attitude in accepting work and new challengesDemonstrated ability to incorporate comments and edits in a timely and intelligent mannerStrong interpersonal communication skillsAbility to work in a time-sensitive environment and meet all deadlinesThorough understanding of SEO, writing for digital media as well as sales pieces, RFPs, all channels of advertising, publications, and internal/external communicationsConscientious work ethicAbility to write quality copy while observing and managing deadlines and remaining flexible to ever-changing timelines, requests, and deliverablesAbility to quickly pick-up topics and independently research material as neededSkilled in problem solving, decision-making and critical thinkingHigh level of organization and attention to detailDesire to grow within the position and stay up-to-date on emerging trends in our industryThe strongest candidates for this position will also possess:Experience in medical or health care writingWe strongly believe that diversity of experience, perspectives, and background will lead to a better