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Cartegraph Senior Marketing Operations Specialist in Dubuque, Iowa

We love data and if you do too, here's your chance to work somewhere where you can do remarkable things!

Desired Location: Iowa tri-state area, open to remote

WHO WE ARE

Optimize Your Buildings and Infrastructure with Cartegraph.

Cities and Counties. Colleges and Universities. Parks, Utilities, Commercial Campuses, and More.

Cartegraph builds safer, more resilient, and more sustainable communities through better stewardship of buildings and infrastructure. We design, build, and sell powerful, intuitive software solutions that help local governments, utilities, universities, and commercial campuses manage their physical assets and associated operations. With Cartegraph, users optimize the performance of their assets, drive efficiencies, maximize resources, and reduce costs through smarter, data-driven decisions.

JOB SUMMARY

The Senior Marketing Operations Specialist understands that the future of marketing lies in the data: contacts, clicks, conversions, and more. In this role, you’ll go far beyond analysis. You’ll have the power to take your insights and apply them to our email, search engine, and digital marketing efforts—harnessing the power of technology and automation to reach target accounts and nurture them into qualified opportunities for the sales team to pursue.

The Senior Marketing Operations Specialist will interact with all members of the Marketing team, as well as other divisions within Cartegraph under the direct supervision of the Marketing Manager.

THE WORK YOU WILL DO

  • Support our efforts to build a programmatic account-based marketing program to reach prospect accounts with personalized messaging at scale

  • Develop our multi-channel attribution model and reporting

  • Glean insights from your analysis to allocate effort and spend—continuously improving marketing decisions

  • Manage the marketing database, ensuring data integrity for daily operations across the sales and marketing team (e.g. uploading contacts, deduping, ensuring contact fields are correctly populated, list management)

  • Leverage the marketing database to drill down to various audience segments for effective outbound marketing campaigns

  • Create and manage marketing automations to drive behavior across the buyer journey (e.g HubSpot workflows and sequences)

  • Oversee paid search and social media efforts: creating ads and audiences, running experiments, managing budget, optimizing spend based on performance, and reporting results (Google Ads, Bing, and LinkedIn)

  • Set up remarketing campaigns to move leads through the funnel and reduce sales cycles

  • Work with the marketing team to create ads, emails, and landing pages

  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of opportunity and performance

  • Perform ongoing keyword discovery and optimization to drive digital marketing results

  • Troubleshoot data sync, automation, and integration issues within marketing tech stack

  • Run A/B tests on ads, landing pages, and emails to optimize performance

  • Collect and analyze data, identifying trends and making adjustments to maximize ROI

  • Create and monitor reports, regularly communicating results and progress to management and colleagues

  • Research and analyze competitor online marketing efforts

  • Perform any related duties assigned by management

Requirements

WHAT YOU BRING TO THE TABLE

Education and Experience

  • Bachelor’s degree in Marketing, Advertising, Digital Media, Computer Science, Information Systems, Business Analytics, or equivalent

  • 3-5 years of B2B SaaS marketing experience, preferably at a high-growth company with an emphasis on account-based marketing at scale

  • Power user of Excel, Power BI or similar business analytics tools

  • Good working knowledge of Salesforce and Hubspot or comparable tools

  • Experience with Google Ads, Google Analytics, Moz, and LinkedIn Campaign Manager

Skills and Attributes

  • Goal-driven with a keen interest in search and digital marketing

  • Strong analytical skills, with experience generating and sharing digital marketing reports

  • Demonstrated ability to manage a variety of campaigns simultaneously

  • Ability to learn new industries quickly, applying this knowledge to marketing initiatives

  • Effective interpersonal and communication skills

  • Strong writing, grammar, spelling, proofreading, and researching skills

TRAVEL

Minimal travel (up to 20%) required.

Benefits

We tried to narrow down to just 5 reasons to work here, but it was impossible.

  • Opportunities to apply your skills and experiences with an established industry leader

  • Options to grow your career with Cartegraph's Career Pathing program

  • Collaborative work environment

  • Unlimited online training through Udemy

  • Co-workers with a passion for what they do

  • Casual and flexible work environment

  • Competitive pay and benefits

  • 15 days of PTO in just your first year (whoa)

  • Paid parental leave

  • One week sabbatical every five years

  • Paid holidays (plus a couple extra days)

  • 401k plan with generous employer match

  • Social events, coffee and snacks, foosball and more...

Learn more about working at Cartegraph and our Midwest-Nice culture:

Cartegraph's Culture Video

https://www.glassdoor.com/Overview/Working-at-Cartegraph-EI_IE335255.11,21.htm

In our efforts to recruit those who will elevate our success and ensure a proper career fit, we have a multi-faceted application process, As a part of our process, we invite you to complete the Culture Index Survey. The survey contains two questions and should take no more than 10-15 minutes. If you have questions, please contact hr@cartegraph.com.

Cartegraph is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and do not tolerate discrimination of any kind. If you are unable to complete our online employment application or require an accommodation to do so, please call 563-587-3366 for assistance.

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